According to a recent comScore report
“Smartphones and tablets combined now account for 60 percent of all online traffic up from 50 percent a year ago.”
If your website is not user friendly for smartphones and tablets, it may be overlooked for others that are. So why not make it responsive!
Responsive design means that the content of your website will adjust to the device that your customers are using. Whether it’s a tablet or an iPhone or an iMac or a PC desktop!
You can see it happen as the browser size shifts from one size to another. On smaller devices the navigation become more directly accessible, and the layout shift allows more readability and clarity.
Social Media are an important element as well, and should be included in your website, as they will direct more traffic, and interest to your business.
In its official report, comScore explains:
“While social networking does not rank at the very top of this list among the most mobile-skewing content categories, it is arguably the most important. The #1 category in terms of overall digital engagement accounting for 20% of total digital time spent, social networking now generates more than 70% of its activity on mobile. When considering the category’s contribution to total digital ad spending, its rapid shift to mobile marks an important sign of the times for the Internet economy.”
If you want more information, do not hesitate to contact us.